The story behind Lift Threadz

It started with people asking for another one.

I didn’t start with a plan to build a retail clothing brand. I started with people who already liked wearing our clothes.

We were making apparel for companies through Lift Threadz Promos. Their employees started asking if they could buy the same polo or hoodie without their work logo, so they could wear it to dinner or on the weekend.

At first, I handled those individual requests directly. But they kept coming. We already had the product, so we built a retail store where someone could simply pick a piece for themselves.

Clothes for more of your day.

When I think about a new piece, I think about where I want to wear it. I want to feel comfortable while looking put together. I want to go from work to coaching without making my clothes another thing to think about.

That’s the idea behind Lift Threadz. Comfortable, versatile everyday apparel at a price that makes sense.

Jonny Johnson
Founder, Lift Threadz